Marketer le territoire, les leçons d’une démarche d’une Marque Territoire: le cas Auvergne Nouveau-Monde. Workshop: Dynamiser un territoire au travers de pratiques coopératives inter-organisationnelles

Corinne Rochette (), Cédrine Zumbo-Lebrument (), Thérèse Albertini () and Delphine Bereni ()
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Cédrine Zumbo-Lebrument: ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2019-07
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Published in 2019

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