Un territoire peut-il être brandé ? Le marketing territorial en question

Cédrine Zumbo-Lebrument (cedrine.zumbo-lebrument@esc-clermont.fr)
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2018-05-31
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Published in Colloque AIRMAP, un management public innovant, May 2018, Biarritz, France

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