Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship

Emna Cherif and Cédrine Zumbo-Lebrument ()
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Emna Cherif: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2017-05-23
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Published in The European Marketing Academy (EMAC, May 2017, Groningen, Netherlands

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