La marque de territoire comme fabrique participative: les démarches de marketing territorial en question

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2015-05-28
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Published in Colloque AIRMAP, May 2015, lyon, France

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