Empirical analysis of the antecedents of mobile phone penetration in sub-Saharan Africa

Analyse empirique des antécédents de la pénétration de la téléphonie mobile en Afrique sub-saharienne

Alain Sawadogo () and Chantal Ammi ()
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Alain Sawadogo: ESMT - École Supérieure Multinationale des Télécommunications
Chantal Ammi: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: Despite the growth in mobile telephony, service diversity and the specific nature of the technology, many populations have not yet been able to benefit from it. This study proposes measurement instruments and a conceptual model to identify the factors affecting mobile penetration, based on an updated version of the united theory of acceptance and use of technology (UTAUT). The analysis reveals that the principal barriers to technology adoption in Africa are neither macroeconomic variables nor aspects related to the telecommunications sector. Instead they are related to consumer behaviour, in particular being able to access mobile top-ups in rural areas.

Keywords: Modélisation par équations structurelles; Afrique sub-saharienne; Comportement du consommateur; TUAUT2; Téléphonie mobile; Objectifs de Développement Durable (search for similar items in EconPapers)
Date: 2018-02
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Published in Revue canadienne d'études du développement / Canadian Journal of Development Studies, 2018, 39 (3), pp.353 - 370. ⟨10.1080/02255189.2018.1430021⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02331500

DOI: 10.1080/02255189.2018.1430021

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