Towards new coopetition-based business models? The case of Netflix on the French market

Nabyla Daidj () and Charles Egert ()
Additional contact information
Nabyla Daidj: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Charles Egert: ETHOS - Ethique, Technologies, Humains, Organisations, Société - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - LSH - Département Langues et Sciences Humaines - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

Post-Print from HAL

Abstract: Purpose : The purpose of this research paper is to discuss the evolution in business models (BM) of one key player (Netflix) in the French online streaming video services market. Design/methodology/approach : The paper is based on a qualitative approach (Netflix case study based on secondary data) to reduce the gap between theory and business practice. Findings : Through technological convergence, the movie and video industry has seen dramatic changes in the means of consumption, forcing the traditional media players to evolve and adapt their strategy and BM to face new entrants (mainly IT companies). Coopetitive practices have been developed in spite of a fierce competition in the French market with impact on BM. Netflix is representative of this evolution. Research limitations/implications : This qualitative research is based on a case study. The results of a single case study cannot be used to make generalizations. Certainly, this paper represents only a first step. Further research is required in this field. Originality/value : The originality of this paper is to expand the understanding of BMs by including various strategic and marketing perspectives and analyze the impact of coopetitive practices on the BM of one key player: Netflix.

Keywords: Netflix; Competitive strategy; Coopetition; Business model; Technology led strategy (search for similar items in EconPapers)
Date: 2018-03
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Published in Journal of research in marketing and entrepreneurship, 2018, 20 (1), pp.99 - 120. ⟨10.1108/JRME-11-2016-0049⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02335909

DOI: 10.1108/JRME-11-2016-0049

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().