The grail quest ? an overview of paradoxes between the digitalization in retail and the local food shopping (Work in progress)

L E DIGITAL, LA RECHERCHE DU GRAAL ? M ISE EN PERSPECTIVE DE PARADOXES ENTRE LA DIGITALISATION DU COMMERCE DE DÉTAIL ET LE MAGASINAGE DE PRODUITS ALIMENTAIRES LOCAUX

Fabien Rogeon, Aurélia Michaud-Trévinal (amichaud@univ-lr.fr) and Isabelle Collin-Lachaud (icl-jbl@sfr.fr)
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Fabien Rogeon: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Aurélia Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Isabelle Collin-Lachaud: MERCUR - SKEMA Business School

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Abstract: Digitalization seems to be a "mantra" that retailers must follow. This positive outlook is not questioned by practitioners and academics. Building on a literature review on digitalization and local food, we reveal how this retailing trend can be source of paradoxes for consumers, and how these paradoxes are accentuated for local food shopping. Besides, as local foods are the subject of a muddled set of meanings for consumers, we contribute to the literature by providing a light of the concept of "local".

Keywords: customer journey; value; Local food; digitalization; shopping; Produit alimentaire local; digitalisation; magasinage; parcours client; valeur (search for similar items in EconPapers)
Date: 2019-10-10
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-02336546v1
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Published in Colloque E.Thil, Oct 2019, Paris, France

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