Is 'Cooperative' a Plus factor in market communication ? A franco-Swedish Comparative study of consumer perceptions

Jerker Nilsson, Philippe Ruffio, Stéphane Gouin (), . Swedish University of Agricultural Sciences and . The Royal Veterinary And Agricultural University
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Jerker Nilsson: SLU - Swedish University of Agricultural Sciences = Sveriges lantbruksuniversitet
Philippe Ruffio: AGROCAMPUS OUEST
Stéphane Gouin: Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST
. Swedish University of Agricultural Sciences: SLU - Swedish University of Agricultural Sciences = Sveriges lantbruksuniversitet
. The Royal Veterinary And Agricultural University: KVL - Royal Veterinary and Agricultural University = Kongelige Veterinær- og Landbohøjskole

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Abstract: While what might be termed ethical or 'civic' consumption is no longer reserved to a few isolated eccentrics, the aim of this paper is to set out some first thoughts on the wellfoundedness of developing market communication for agricultural cooperatives based on their specific form of organisation. Based on a consumer suruey conducted jointly in France and Sweden, it sets out to appraise consumer knowledge of and interest in cooperative firms and their activities and to get a clear picture of the image consumers have of these organisations. We first describe the general framework for the study (part 1), then the method employed {part 2). We then set out the results (part 3) and interpret them (part 4).

Keywords: MARKETING; COOPERATIVES; marketing (search for similar items in EconPapers)
Date: 2004-09-03
Note: View the original document on HAL open archive server: https://hal.science/hal-02338195v1
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Published in Conference "Vertical Markets and Cooperative Hierarchies : the role of cooperatives in the international Agri-Food industry", Swedish University of Agricultural Sciences (SLU). SWE., Sep 2004, Chania, Greece. 15 p

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