Reputation, incitative mechanism in intermediation's function of mobiles bankers in sub-saharian Africa

La réputation, un mécanisme incitatif dans la fonction d'intermédiation des tontiniers en Afrique subsaharienne

Célestin Mayoukou
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Célestin Mayoukou: CREAM - Centre de Recherche en Economie Appliquée à la Mondialisation - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: The mobile banker's trade knows an important mutation. This one translates the primacy of financing on the collecte of savings, the first banker's trade. To face up to this evolution, mobiles bankers develop their brand image by building up a reputation of persons close relatives to theirs customers who can bring financing of which they would need. Reputation becomes incitative mechanism of mobiles bankers intermediation's fonction. This paper, develops the mechanism by which mobiles bankers build up their reputation, studies the impact of reputation's effect on the inter-temporal coordination of the intermediation's complementarity with formal financial system. The analysis of the mobile bankers new's behaviours is examined in the light of recent reputation's models.

Keywords: mobile bankers; reputation; intermediation; sub-saharian Africa; réputation; tontiniers; banquier ambulant; intermadiation; Afrique subsaharienne (search for similar items in EconPapers)
Date: 1996
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Published in Savings and Development, 1996, 3

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02349993

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