The emergence of advertising and promotion in the French telecommunications sector: 1952-2002

Marie Carpenter () and Patrick Luciano
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Marie Carpenter: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Patrick Luciano: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 2019-05-16
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Published in CHARM 2019 : 19th Biennial Conference on Historical Analysis and Research in Marketing, May 2019, Ottowa, Canada

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