Étude de cas. Kodak: la fin d'un mythe ? / cas NACRA 2013

Nabyla Daidj () and Patricia Baudier ()
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Nabyla Daidj: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Patricia Baudier: PULV - Pôle Universitaire Léonard de Vinci, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Keywords: Innovation; Analyse concurrentielle; Chaîne de valeur; Analyse de secteur; Brevets; Cycle de vie (search for similar items in EconPapers)
Date: 2014-01
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Published in 2014, pp.20

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