Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations

Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"

Charlotte Krychowski () and Maryvonne Lassalle-de Salins
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Charlotte Krychowski: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Maryvonne Lassalle-de Salins: AgroParisTech

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Keywords: Briefing case; BCG; Distributor's brand name; European Union; Strategic management; Strategic analysis; Multi-part case study; Porter's Matrix; Porter; Key success factor; Negotiation; Bilingual case study; Market analysis; Lobbying; External review; Competitive analysis; Exam case (search for similar items in EconPapers)
Date: 2015-01
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Published in 2015, pp.27

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02354087

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