Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations

Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"

Charlotte Krychowski () and Maryvonne Lassalle-de Salins
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Charlotte Krychowski: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Maryvonne Lassalle-de Salins: AgroParisTech

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Keywords: Negotiation; Exam case; Competitive analysis; External review; Lobbying; Market analysis; Bilingual case study; Briefing case; Distributor's brand name; Key success factor; Porter; BCG; Porter's Matrix; Multi-part case study; Strategic analysis; Strategic management; European Union (search for similar items in EconPapers)
Date: 2015-01
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Published in 2015, pp.27

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02354087

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