Le rôle de la culture dans la consommation de contrefaçon de luxe

Julia Pueschel, Cécile Chamaret and Béatrice Parguel ()
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Julia Pueschel: DRM ERMES - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Cécile Chamaret: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - MLAB - Dauphine Recherches en Management - MLAB - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Consumer behavior in luxury goods, whether genuine or counterfeit, is driven by motivations that vary from country to country (Dubois et al., 2005, Veloutsou & Bian, 2008). Understanding these motivations is therefore an important issue for managers responsible for developing luxury brands internationally, as well as for public decision-makers in charge of the fight against counterfeiting, especially when the target countries vary in terms of cultural norms. This chapter aims at a better understanding of the role of culture in the consumption of luxury counterfeit goods. It takes place in the United Arab Emirates (UAE)

Keywords: Counterfeiting; culture; consumption; Culture; contrefaçon; consommation (search for similar items in EconPapers)
Date: 2019-04
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Published in Dauphine Recherches en Management (eds). L'état du management 2019, La Découverte, pp.7-15, 2019, 9782348041945

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02358266

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