La recherche en marketing dans un monde numérique

Jean-Luc Giannelloni () and Elisabeth Tissier-Desbordes
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Elisabeth Tissier-Desbordes: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Date: 2014-09
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Published in Décisions Marketing, 2014, 75, pp.5-10. ⟨10.7193/DM.075.05.10⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02360461

DOI: 10.7193/DM.075.05.10

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