CQVB: un exemple de coordination verticale

Jean Cordier

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Abstract: Intégrant tous les maillons de la filière, l'initiative du Code qualité viande bovine prise par Interbovi-Bretagne implique les fabricants d'aliments. L'idée pourrait faire des émules dans d'autres régions.

Keywords: Viande bovine; Qualité; Marketing; Bretagne; Viande porcine; Sécurité alimentaire (search for similar items in EconPapers)
Date: 1997
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Published in RAA, 1997, 512, pp.49-52

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02371361

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