The role of universal expositions in the diffusion process of three innovative technologies in France: 1867-1937

Marie Carpenter () and Patrick Luciano
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Marie Carpenter: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Patrick Luciano: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: A critical analysis is conducted of the historical material covering the presentation of the introduction of three technological innovations in France over the period of the seven universal expositions held in Paris between 1876 and 1937. Particular attention is paid to the attempts made by providers of the new technologies to target innovators and early adopters and to attract interest from the early majority. The research investigates the impact of universal expositions in the broader context of societal, political and technological dynamics that were having a parallel influence on the adoption of the technological innovations in France.

Date: 2017-06-01
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Published in CHARM 2017 : 18th Biennial Conference on Historical Analysis and Research in Marketing, Jun 2017, Liverpool, United Kingdom. pp.240 - 242

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02374182

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