Measuring ambush-marketing and sponsorship effects: a football consumer response approach

Nicolas Chanavat and Guillaume Martinent ()
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Nicolas Chanavat: CETAPS - Centre d’études des transformations des activités physiques et sportives - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Guillaume Martinent: L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428) - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

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Date: 2019-10-31
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Published in Journal of Strategic Marketing, 2019, pp.1-23. ⟨10.1080/0965254X.2019.1684977⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02374217

DOI: 10.1080/0965254X.2019.1684977

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