Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter?

Nicolas Lorgnier, Nicolas Chanavat, Che-Jen Su and Shawn O’rourke
Additional contact information
Nicolas Lorgnier: Canisius College [Buffalo]
Nicolas Chanavat: CETAPS - Centre d’études des transformations des activités physiques et sportives - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Che-Jen Su: Fu Jen Catholic University

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Date: 2019-09-13
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Published in Service Business, 2019, ⟨10.1007/s11628-019-00409-1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02374254

DOI: 10.1007/s11628-019-00409-1

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