Understanding restaurant clients' intention to use mobile applications: a comparative study of France and Russia

Galina Kondrateva, Chantal Ammi () and Patricia Baudier ()
Additional contact information
Galina Kondrateva: EDC - EDC Paris Business School
Chantal Ammi: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Patricia Baudier: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Abstract: Smartphones have changed consumer behavior by providing new mobile technology applications. In order to understand the intention to use mobile applications, this study highlights the factors of usability, loyalty, and trust based on technology acceptance models and relationship marketing by using mobile restaurant guides. This research fills a gap regarding the comparison of mobile application users' behavior in France and Russia. The authors tested the model by a total sample of 244 respondents (123 from Paris and 121 from Moscow) and analysed it with SmartPLS. The comparison of subgroups indicates that Russian users are sensitive toward the variable of trust, while French users are more impacted by mobile application usability. This study can be relevant for practitioners who work internationally, developers of mobile applications, and restaurant managers.

Keywords: Intention to Use; Usability; Trust; Loyalty; Restaurant Industry; Mobile Application; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2020-09
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Citations: View citations in EconPapers (2)

Published in Journal of Global Information Management, 2020, 28 (3), pp.1-16. ⟨10.4018/JGIM.2020070101⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02376365

DOI: 10.4018/JGIM.2020070101

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