Entre consommateurs frugaux et consommateurs résistants aux discours écologiques, quelle(s) voie(s) pour le marketing ?

Jean-Luc Giannelloni () and Elisabeth Tissier-Desbordes
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Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Elisabeth Tissier-Desbordes: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Date: 2013-09
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Published in Décisions Marketing, 2013, 71, pp.5-11. ⟨10.7193/DM.071.05.11⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02386212

DOI: 10.7193/DM.071.05.11

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