Partenaire ou concurrent ? Vers de nouvelles relations fabricants-distributeurs ?
Stéphane Gouin ()
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Stéphane Gouin: Ecole Nationale Supérieure Agronomique de Rennes
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Abstract:
Partenaire ou concurrent ? Vers de nouvelles relations fabricants-distributeurs ?
Keywords: Trade marketing; Partenariat personnalisé (search for similar items in EconPapers)
Date: 1995
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Published in La Revue de l'Observatoire des IAA, 1995, pp.31-32
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02392184
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