Comment les consommateurs perçoivent-ils la proximité à l'égard d'un circuit court alimentaire ?

Catherine Hérault-Fournier (), Aurélie Merle () and Anne-Hélène Prigent-Simonin ()
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Catherine Hérault-Fournier: LARESS - Laboratoire de Recherche en Sciences Sociales - ESA - Agence Spatiale Européenne = European Space Agency
Aurélie Merle: EESC-GEM Grenoble Ecole de Management
Anne-Hélène Prigent-Simonin: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: This research analyses the concept of proximity perceived by consumers when they buy their food products in a specific form of short food supply chain: the farm shop. In line with Bergadaà and Del Buccia (2009) and based on a qualitative and a quantitative study, we identify four dimensions of proximity perceived by consumers: the "access proximity", the "identity proximity", the "relational proximity", and the "process proximity" The authors also confirm the influence of the last three ones on the building of trust in farms shops. Finally they conclude by highlighting the managerial interest of the approach.

Keywords: circuit; court (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (7)

Published in Revue management & avenir, 2012, 53 (3), pp.16. ⟨10.3917/mav.053.0016⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02392454

DOI: 10.3917/mav.053.0016

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