Est-on vraiment proche en vente directe- ? Typologie des consommateurs en fonction de la proximité perçue dans trois formes de vente: AMAP, Points de vente collectifs et Marchés

Catherine Hérault-Fournier ()
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Catherine Hérault-Fournier: LARESS - Laboratoire de Recherche en Sciences Sociales - ESA - Agence Spatiale Européenne = European Space Agency

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Abstract: This paper presents an analysis of consumers scores of perceived proximity within the context of three short supply chains of food products : French CSA (AMAP), farm shops and markets. Built on a sample of 566 individuals, this research identifies three groups of consumers : the intimates, the affiliates and the distants. These three groups can also be identified in each of the studied short supply chains.

Date: 2013
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Published in Revue management & avenir, 2013, 64 (6), pp.167. ⟨10.3917/mav.064.0167⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02392479

DOI: 10.3917/mav.064.0167

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