Self-construal: A review of the concept, its measurement and applications in marketing

Jouba Hmaida ()
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Jouba Hmaida: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Date: 2017-01-26
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Published in 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain

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