Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels

Franck Celhay, Peiyao Cheng, Josselin Masson () and Wenhua Li
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Franck Celhay: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Josselin Masson: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Date: 2019-07
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Published in International Journal of Research in Marketing, 2019, ⟨10.1016/j.ijresmar.2019.07.004⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02394929

DOI: 10.1016/j.ijresmar.2019.07.004

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