Extensions, Intensities and the Convergent Advertisement

Helene de Burgh-Woodman ()
Additional contact information
Helene de Burgh-Woodman: The University of Notre Dame [Sydney]

Post-Print from HAL

Abstract: Convergence media disrupts how advertising is constructed, disseminated and used by consumers. This paper asks whether assemblage thinking can be mobilized to apprehend this new advertising/consumer landscape. If viewed as complex assemblages, rather than as texts or persuasive devices, a more reflexive theoretical frame for convergent advertising may evolve.

Date: 2017
Note: View the original document on HAL open archive server: https://hal.science/hal-02395468
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Advances in Consumer Research, 2017, 45, pp.401-405

Downloads: (external link)
https://hal.science/hal-02395468/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02395468

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().