Consumer reactions to olfactory congruence with brand image

Karim Errajaa (), Bruno Daucé () and Patrick Legoherel ()
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Karim Errajaa: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Bruno Daucé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers
Patrick Legoherel: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2020-01
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Citations: View citations in EconPapers (8)

Published in Journal of retailing and consumer services, 2020, 52, pp.101898. ⟨10.1016/j.jretconser.2019.101898⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02395979

DOI: 10.1016/j.jretconser.2019.101898

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