Managers et académiques: mêmes dilemmes face à l'innovation

Eric Vernette () and Elisabeth Tissier-Desbordes
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Eric Vernette: UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Elisabeth Tissier-Desbordes: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Date: 2013-06
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Published in Décisions Marketing, 2013, 70, pp.05-08. ⟨10.7193/DM.070.05.08⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02396345

DOI: 10.7193/DM.070.05.08

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