Les pratiques de lecture des étiquettes nutritionnelles: une analyse sémiotique des représentations des règles de nutrition

Isabelle Chalamon and Lydiane Nabec ()
Additional contact information
Isabelle Chalamon: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Lydiane Nabec: PESOR - UP11 - Université Paris-Sud - Paris 11

Post-Print from HAL

Abstract: Nutrition labelling reading strategies: a semiotic analysis of nutritional rules representations This research identifies eight types of readers of nutritional information available on food product labeling on packaging. A qualitative study is carried out on 20 consumers and a semiotic analysis of their discourse is conduced. The results show that readers vary according to their representations of the nutritional rules and the way they read this information. Finally, implications for brand nutritional labeling strategies are presented and detailed through practical examples.

Keywords: nutrition; labeling; food industry; semiotics.; étiquetage; industrie agroalimentaire; sémiotique. (search for similar items in EconPapers)
Date: 2013-06
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2013, 70, pp.59-74. ⟨10.7193/DM.070.59.74⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02396364

DOI: 10.7193/DM.070.59.74

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().