An international comparison of consumers' categorization of resistance behaviors

André Le Roux (), Marinette Thébault and Thomas Stenger ()
Additional contact information
André Le Roux: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers
Marinette Thébault: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

Post-Print from HAL

Abstract: Research on consumer resistance emerged in the 70's and met an increasing interest, mostly through survey using a comprehensive and a qualitative approach of consumption. The research presented here focuses on categorization of resistance practices as defined by American, European and African consumers. A questionnaire survey comprising 25 behaviors considered as resistant in the academic literature has been administered to a convenience sample of 543 respondents. Results highlight three categories of practices (resistant, non-resistant, and ambivalent), and differences in behaviors categorized as resistant by respondents from different geographical and cultural origins.

Date: 2017-03-30
Note: View the original document on HAL open archive server: https://hal.science/hal-02396996v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in 5th French-Austrian-GermanWorkshop on Consumer Behavior, Mar 2017, Vienne, Austria

Downloads: (external link)
https://hal.science/hal-02396996v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02396996

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().