Les consommateurs sont-ils sensibles à l'effet « made in »?

Elisabeth Tissier-Desbordes and Eric Vernette ()
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Elisabeth Tissier-Desbordes: ESCP Europe - Ecole Supérieure de Commerce de Paris
Eric Vernette: UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Date: 2013-03
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Published in Décisions Marketing, 2013, 69, pp.5-8. ⟨10.7193/DM.069.05.08⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02397278

DOI: 10.7193/DM.069.05.08

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