Les rôles des clients dans la logistique de distribution des produits

Kiane Goudarzi () and Aurélien Rouquet
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Kiane Goudarzi: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Aurélien Rouquet: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: Customer roles in the physical distribution of products The paper discusses the roles that firms can assign to their customers within the physical distribution of their products. First, the article shows that four strategies of customers empowerment are pos- sible, depending on their involvement within the handling of products out of the stores and/or their home delivery. Then it shows that several strategies coexist today in retail, with on one hand firms that force customers to play one role and on the other hand firms that let them free on this plan. Finally, the article highlights five success factors of such strategies.

Keywords: logistics; service provider; co-production; customer; distribution.; logistique; prestataire de service; client (search for similar items in EconPapers)
Date: 2013-03
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Citations: View citations in EconPapers (2)

Published in Décisions Marketing, 2013, 69, pp.111-116. ⟨10.7193/DM.069.111.116⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02397635

DOI: 10.7193/DM.069.111.116

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