Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria

Mustafeed Zaman, Laurent Botti () and Tan Vo Thanh ()
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Mustafeed Zaman: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia
Laurent Botti: CRESEM - Centre de Recherche sur les Sociétés et Environnements en Méditerranées - UPVD - Université de Perpignan Via Domitia
Tan Vo Thanh: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: The aim of this paper is to show how to calculate the weight of criteria that influences the decision making process of potential hotel guests. By taking into consideration the growing importance of electronic word-of-mouth and the popularity of hotel reviews websites, this research note exposes the framework to calculate the weight of the 6 TripAdvisor criteria by using the Multi-Criteria Decision Analysis (MCDA)-Analytic Hierarchy Process (AHP) method. 250 tourists in Paris (France) have been interrogated in order to apply the AHP method and to illustrate how to determine the weight of 6 criteria: location, bed quality, comfort & equipment, service, value for money and, cleanliness. By doing so, this research note facilitates the understanding of AHP method and its application to the hotel sector. The empirical study proposes weight for each criterion by taking into consideration tourists' point of view.

Keywords: AHP Method; Weight of Criteria; Hotel Attributes; Electronic Word-of-Mouth (eWOM); TripAdvisor (search for similar items in EconPapers)
Date: 2016
Note: View the original document on HAL open archive server: https://univ-perp.hal.science/hal-02397964v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Published in European Journal of Tourism Research, 2016, 13, pp.132-138

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