The influence of interactive window displays on expected shopping experience

Danielle Lecointre-Erickson (), Bruno Daucé () and Patrick Legoherel ()
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Bruno Daucé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers
Patrick Legoherel: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2018-09-10
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Published in International Journal of Retail and Distribution Management, 2018, 46 (9), pp.802-819. ⟨10.1108/IJRDM-05-2017-0111⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02401908

DOI: 10.1108/IJRDM-05-2017-0111

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