Connected health: co-design of a new service with consumers

Santé connectée: co-design d'un nouveau service avec les consommateurs

Madeleine Besson (), Patricia Gurviez and Olivier Segard ()
Additional contact information
Madeleine Besson: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Patricia Gurviez: GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech
Olivier Segard: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

Post-Print from HAL

Abstract: Numerous health programmes have tried to help people go on diets to improve their health. These programmes - mainly education- and information-oriented - have sought to fight the epidemic of obesity and its potential outcomes on health disorders. We question how connected devices could provide a more effective method to promote healthy food. They can be used in a social marketing perspective to combine virtual entertainment and real commitment to behavioural change, such as a healthier diet for improved health.

Keywords: Co-creation; Health; Food; Connected devices; Applications; TSR; Sustainable Development Goals; Co-création; Santé; Alimentation; Dispositifs connectés; Objectifs de Développement Durable (search for similar items in EconPapers)
Date: 2020-03
References: Add references at CitEc
Citations:

Published in Journal of Marketing Trends, 2020, 6 (1), pp.22-35

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02404995

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().