Le marketing selon DM: analyse des articles publiés entre 2015 et 2019 et perspectives pour l’avenir

Emmanuelle Le Nagard (lenagard@essec.fr) and Géraldine Michel (michel.iae@univ-paris1.fr)
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Emmanuelle Le Nagard: ESSEC Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2019-07-08
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Published in Décisions Marketing, 2019, 94, pp.5-12. ⟨10.7193/DM.094.05.12⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02413899

DOI: 10.7193/DM.094.05.12

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