Prix libre et consommation socialement responsable: application du modèle « Fixez votre propre prix » à une ressourcerie

Jean-Pierre Lacour and Hugo Lacour
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Jean-Pierre Lacour: UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: NYOP; PWYW; SRC; pricing; repurposing shop; charity shop; fixez votre propre prix; prix libre; système de prix; CSR; ressourcerie; recyclerie; magasin caritatif (search for similar items in EconPapers)
Date: 2019-09-30
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Published in Décisions Marketing, 2019, 95, pp.99-110. ⟨10.7193/DM.095.99.110⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02413992

DOI: 10.7193/DM.095.99.110

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