EFFECT OF IMAGES OF FLAVOR INGREDIENTS ON THE EVALUATION AND CONSUMPTION OF THE PRODUCT

L’effet des images d’ingrédients aromatiques sur l’évaluation et la consommation du produit

Fanny Thomas () and Sonia Capelli ()
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Fanny Thomas: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Sonia Capelli: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2019-05-15
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Published in Association Française du Marketing, May 2019, Le Havre, France

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