LES BLOGS ADOLESCENTS: QUELS USAGES POUR LES MARQUES ?

Pascale Ezan (), C. Rouen-Mallet () and Stéphane Mallet ()
Additional contact information
Pascale Ezan: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
C. Rouen-Mallet: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Stéphane Mallet: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

Post-Print from HAL

Abstract: Support of social interactions, the blogosphere constitutes an identity support of construction for teenagers. From there, this qualitative study proposes a typology of the blogs highlighting the different modalities of these interactions between peers. This study also underlines the potentialities offered by the blo-gosphere for brands wishing to understand the practices of the consumption of teenagers and to build with them a durable relationship on the Internet.

Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-02420668v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Revue Française du Marketing, 2014

Downloads: (external link)
https://hal.science/hal-02420668v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02420668

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().