Spectacle vivant et internet: exister en ligne pour accroître la fréquentation en salle

Florence Euzéby () and Carole Martinez ()
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Florence Euzéby: ULR - La Rochelle Université
Carole Martinez: UPE - Université Paris-Est

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Abstract: Internet as an opportunity to help performing arts' theaters to construct their publics is questioned here. The analysis of 12 individual interviews, realized with theaters' mana- gers, and the observation of 113 theaters' websites highlight the requirement to develop this tool. Websites appeared un- der-used by theaters whereas the increased importance of websites to communicate with their publics is recognized by managers. Few recommendations to better use this tool are also mentioned.

Keywords: performing arts; internet; participation; moti- vation; ability and occasion.; spectacle vivant; fréquentation; aptitude et occasion. (search for similar items in EconPapers)
Date: 2012-06
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Published in Décisions Marketing, 2012, 66, pp.59-71. ⟨10.7193/DM.066.59.71⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02422630

DOI: 10.7193/DM.066.59.71

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