La participation du client, la co-production, la co-création: un nouvel eldorado pour le marketing ?

Vernette Eric and Tissier-Desbordes Elisabeth
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Vernette Eric: UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Tissier-Desbordes Elisabeth: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Date: 2012-03-02
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Published in Décisions Marketing, 2012, 65, pp.05-08. ⟨10.7193/DM.065.05.08⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02424249

DOI: 10.7193/DM.065.05.08

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