L’ergonomie: une composante marginalisée du design d’espace de vente ?

Gaël Bonnin and Alain Goudey
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Gaël Bonnin: RMS - Reims Management School
Alain Goudey: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique, RMS - Reims Management School

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Abstract: The management of store design is still a topic of great concern for retail chains. Research on the impact of the physical environment has mainly dealt with the impact of store atmospherics and its components. This paper aims at enlarging the scope of store design research by taking into account the ergonomics of the store and its impact on shoppers. We show that the impact of store ergonomics is as important as the impact of store atmospherics. Thus, the paper contributes to the understanding of the role of store environment in shopper behavior.

Keywords: Store design; store atmospherics; ergonomics; distribution; shopping value.; Design d’espace; atmosphère; ergonomie; dis- tribution; valeur de magasinage. (search for similar items in EconPapers)
Date: 2012-03-02
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Published in Décisions Marketing, 2012, 65, pp.21-30. ⟨10.7193/DM.065.21.30⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02424255

DOI: 10.7193/DM.065.21.30

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