Les suremballages: des emballages superflus pour les consommateurs ?

Elisa Monnot and Fanny Reniou ()
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Fanny Reniou: RMS - Reims Management School

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Abstract: Within the current context of the Grenelle Environment Round Table, French government advocates source reduc- tion strategies for over-packaging. But, companies wonder about their impact on consumers. Thanks to video recorded observations and interviews with consumers, this paper aims at examining their practices of purchase, storage and destruction of over-packaging and their beliefs towards them. The findings reveal that over-packaging, which can be unnoticed, is questioned by some consumers. The results allow us to evaluate over-packaging's perceived usefulness according to six criteria for four profiles of consumers and to propose managerial recommendations in terms of over- packaging removal by adapting products, communication as well as distribution.

Keywords: Over-packaging; ecologically concerned consumer; consumers’ behaviours; beliefs; video recorded observation.; suremballage; consommateur écologiquement responsable; comportements de consommation; croyances; observation filmée. (search for similar items in EconPapers)
Date: 2012-03-02
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Citations: View citations in EconPapers (2)

Published in Décisions Marketing, 2012, 65, pp.31-44. ⟨10.7193/DM.065.31.44⟩

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Working Paper: Les suremballages: des emballages superflus pour les consommateurs ? (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02424259

DOI: 10.7193/DM.065.31.44

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