Web 2.0 et musées: les nouveaux visages du visiteur

Rémi Mencarelli () and Mathilde Pulh ()
Additional contact information
Rémi Mencarelli: IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne
Mathilde Pulh: UB - Université de Bourgogne

Post-Print from HAL

Abstract: The increasing integration of techniques from Web 2.0 by the museums illustrates the profound changes that these structures have realized in building their relationship with the audience. The use of these devices, based on a logic of participation, leads to involve the visitor, traditionally ra- ther kept at a distance, on all stages of the implementation of the museum offered on Internet. Through a careful exa- mination of sites and features offered by the museal struc- tures, different roles now devolved to the public have been identified. The emergence of these new "faces" of the visitor comes to question, in the longer-term, about the identity and the legitimacy of the museums themselves.

Keywords: museums; Web 2.0; participatory marketing; visitor actor; legitimacy.; musées; marketing participatif; visiteur acteur; légitimité. (search for similar items in EconPapers)
Date: 2012-03-02
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2012, 65, pp.77-82. ⟨10.7193/DM.065.77.82⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02424270

DOI: 10.7193/DM.065.77.82

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().