Intégrer la communication des émotions dans la relation client: vers d'autres liens stratégiques et opérationnels

Elizabeth Gardère (elizabeth.gardere@u-bordeaux.fr)
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Elizabeth Gardère: MICA - Médiation, Information, Communication, Art - UBM - Université Bordeaux Montaigne

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Keywords: Marketing expérientiel; Marketing et valeur de l'entreprise (search for similar items in EconPapers)
Date: 2001-12-06
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Published in 5e colloque du CRIC, Université de Nice, Dec 2001, Nice, France. pp.371-384

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