The effects of window displays on behavioral intentions: a comparison of causal theories

Danielle Lecointre-Erickson (dlecoint@uco.fr), Bruno Daucé (bruno.dauce@univ-angers.fr) and Patrick Legoherel (patrick.legoherel@univ-angers.fr)
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Danielle Lecointre-Erickson: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Bruno Daucé: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Patrick Legoherel: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2019-03-27
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Published in MMA Annual Spring Conference, Mar 2019, Chicago, United States

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