Responsabilité sociétale de l’entreprise: une étude de la nature et de la valeur perçues des ressources mobilisées dans trois entreprises du secteur de l’imprimerie

Marie da Fonseca () and Elise Bonneveux ()
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Marie da Fonseca: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Elise Bonneveux: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: This exploratory research focuses on the resources mobilized by companies to implement a responsible approach. Our objective is to path out of success stories and propose a grid of intelligibility of divergent approaches used by companies of the same sector. We are particularly interested in the nature and value of the solicited resources while questioning the differences in perception according to the strategy of the company. We present the results of a case study conducted in three family businesses within the printing sector. Data collection is based on a series of three semi-structured interviews per company and secondary data collection. We then proceeded to a thematic content analysis. Our results highlight that the same resource can be perceived differently depending on the context and the actors who mobilize it. They lead to a model proposition of the resource value-building process in a orporate social responsibility (CSR) approach.

Keywords: Territorial cultural project effectuation territorial entrepreneurship territorial entrepreneurial skills stakeholders C Projet culturel de territoire effectuation entrepreneuriat territorial compétence entrepreneuriale territoriale parties prenantes; Territorial cultural project; effectuation; territorial entrepreneurship; territorial entrepreneurial skills; stakeholders C Projet culturel de territoire; entrepreneuriat territorial; compétence entrepreneuriale territoriale; parties prenantes (search for similar items in EconPapers)
Date: 2018
Note: View the original document on HAL open archive server: https://hal.science/hal-02429043v1
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Published in RIMHE : Revue Interdisciplinaire Management, Homme(s) & Entreprise, 2018, 32 (3), pp.45. ⟨10.3917/rimhe.032.0045⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02429043

DOI: 10.3917/rimhe.032.0045

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