Are Experts and Consumers Influenced by the Same Executional Cues? An Application on Attitude toward the Advertising

Meriem Mengi Elayoubi ()
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Meriem Mengi Elayoubi: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2009-05-26
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Published in 38th European Marketing Academy Conference (EMAC), May 2009, Nantes, France

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