Ecoute de la clientèle grand public élus locaux sur un marché de transport public structuré par le design: le cas des tramways

Bernard Guillon ()
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Bernard Guillon: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2009-11-18
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Published in 8ème Assises de la vente : Crisis? What crisis?, AFM, AFC, AGRH, AIM, ADETEM, FEVAD, FVD, DCF, EM Strasbourg & INSEEC Paris, Nov 2009, Paris, France

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