French versus Italian Touch: How Are Perfume Ads Perceived by Consumers?

Jean-Marc Decaudin and Meriem Mengi Elayoubi ()
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Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School
Meriem Mengi Elayoubi: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2010-06-01
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Published in 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark

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